Take, for instance, our espressos; it's imperative that my staff make it right every time because, where coffee is concerned, there's really nothing worse than a shoddy espresso. Espresso forms the basis of almost every gourmet coffee recipe. It is the soul of a good cup of coffee. Get that bit wrong and the "good" in "goodwill" is only as good as a good demise.
But what could possibly go wrong in preparing an espresso? Plenty, actually. Making an espresso isn't just about dispensing and tamping 8 grams of ground coffee and then extracting the coffee on the espresso machine; the variables are numerous and really too lengthy for me to mention here. I am, however, going to share with you (in brief) the FIVE most common reasons why an espresso can sometimes taste awful.
1. Poor quality coffee beans. The Chinese say it best: Cheap things are not good; good things are not cheap. The same goes for coffee. Coffee beans come in different grades and, hence, correspondingly tiered prices. Customers (rightly) like to compare prices, but how many have actually asked themselves why this coffee shop is pricier (or cheaper) than the other? My business principle is simple; always use high quality beans, sell the coffee at a reasonably proportionate price and take the time to explain the premium to customers. Trust me; they actually appreciate it. Times may be tough but, whenever you can, always choose quality over quantity. It pays to.
2. The grind is too coarse/too fine. Sometimes I wonder how frequently coffee shop owners actually revisit the settings of their coffee grinder. I'm guessing not very, because grinders often come preset by the supplier and operators are told not to make any adjustments. Trouble is, the fineness of the grind can - and will - change with usage and the passing of time. Operators must hence check and, if necessary, adjust the calibration regularly to ensure that the grind is neither too fine nor too coarse. A grind that's too fine can cause your espresso to taste burnt. Overly-coarse grinds usually produce sour, watery espressos.
2. The grind is too coarse/too fine. Sometimes I wonder how frequently coffee shop owners actually revisit the settings of their coffee grinder. I'm guessing not very, because grinders often come preset by the supplier and operators are told not to make any adjustments. Trouble is, the fineness of the grind can - and will - change with usage and the passing of time. Operators must hence check and, if necessary, adjust the calibration regularly to ensure that the grind is neither too fine nor too coarse. A grind that's too fine can cause your espresso to taste burnt. Overly-coarse grinds usually produce sour, watery espressos.
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Tamping; the act of compacting ground coffee |
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A very filthy portafilter (the part that holds the grind and through which hot water flows into a cup). What if this was used to make YOUR cup? |
5. The owner doesn't care. I really needn't elaborate too much on this as the title says it all. Suffice to say coffee shop owners must play an active role by being on-site regularly to "check on things" - no two ways about it. To have a better understanding of what I mean, I invite you to read two blog posts which I'd written a few months back entitled "Coffee shop owner; coolest job in the world?" and "5 common reasons why many coffee shops fail".
Like I said earlier, there are many other reasons for a bad cup of espresso. But if (for a start) the five which I've mentioned here are addressed and promptly fixed, the improvement in quality will be dramatic and obvious. REMEMBER; as a customer, you have the right to ask for a replacement if you're ever served a bad cup. Having said that, it really wouldn't make a difference, would it, if the coffee shop's espresso machine needed a good scrub-down in the first place?
Thanks for reading.
Like I said earlier, there are many other reasons for a bad cup of espresso. But if (for a start) the five which I've mentioned here are addressed and promptly fixed, the improvement in quality will be dramatic and obvious. REMEMBER; as a customer, you have the right to ask for a replacement if you're ever served a bad cup. Having said that, it really wouldn't make a difference, would it, if the coffee shop's espresso machine needed a good scrub-down in the first place?
Thanks for reading.
(Photos courtesy of Google)
Have you ever had a bad espresso (or bad coffee) experience? If so, do tell us about it in the "Post a Comment" field below. We'd love to hear from you. Thank you.
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